LEGITIMATE INTEREST ASSESSMENT

1. PURPOSE OF PROCESSING
Swipefinder processes personal data for the following legitimate interest purposes:
- To deliver relevant and engaging content discovery services to users through our interactive swiping platform
- To optimize content recommendations based on user preferences and behaviors
- To measure and analyze how users interact with content to improve our services
- To provide valuable audience insights to our partners and advertisers in an aggregated format - To maintain and improve the technical functioning and security of our platform

2. NECESSITY TEST
The processing of data is necessary because:
- Our content discovery service requires understanding user preferences to function effectively
- Personalization of recommendations requires analysis of user interactions
- Measuring engagement is essential to improve the service
- Performance analytics are necessary to maintain and optimize the platform

3. BALANCING TEST
We believe our legitimate interests do not override the interests of data subjects because:
- We maintain transparency about our data practices
- We only collect data that is directly relevant to our service
- We implement data minimization principles
- We provide clear opt-out mechanisms
- We do not process special categories of personal data
- We implement strong security measures to protect user data
- We anonymize and aggregate data where possible

4. SAFEGUARDS
We implement the following safeguards:
- Data retention limits appropriate to the purpose
- Encryption of personal data
- Regular security assessments
- Staff training on data protection
- Contractual controls with partners and processors
- Regular review of this legitimate interest assessment (edited)