Makes Finding Fun

At Swipefinder we’re obsessed with making finding fun.

Here is a video with Evan Shapiro and Marion Ranchet where we discuss the huge impact Swipefinder can have on the broadcast industry and beyond.

See full episode here, where Evan and Marion go through the UX problem in streaming.

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Findvertising

Find what you want without getting lost. Life’s too short to be bogged down by search links cluttered with ads, or to spend hours distracted by endless scrolling through unfulfilling videos. AI now offers new ways to explore, but it drains our time and imagination by having us guess the right prompt, and leaves us feeling that we still haven’t found what we’re looking for.

That’s why we’re creating better ways for people to connect with what they want to watch, buy and do, and the companies that provide it. We call it Findvertising, and it’s way more effective and insanely more enjoyable than search engines, programme guides, social media feeds or LLMs.

Findvertising helps people find what they want, discover without getting lost, and stay in control of the experience. We’re live in the UK and Sweden, and we’re just getting started.

Findvertising is the perfect combination of search advertising and discovery advertsing where you get both discoverablility and findability in a fun interactive experience.

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Products

We create products that help users enjoy sorting through a large range of content or products, to select what’s right for them. And by helping people find what they’re looking for, we create opportunities for advertisers to reach the people who most value what they have to offer. We believe there are many categories where this approach will work, but we’ve started by focusing on three: showfinder, foodfinder and travelfinder.

Showfinder

We’ve never had so much content available, but found it so hard to find something to watch. Surveys suggest that many of us spend 10-20 minutes before we choose, and 20% of us give up before we do. Showfinder solves this problem, providing an easy to navigate selection of video trailers promoting new, recent and archive shows, interspersed with ads that are indistinguishable from the rest of the content. Users can swipe through the content (Yes, No, Maybe, or Seen), curating their own playlists of shows that they can revisit and click straight through to watch. The content companies get to use the promotional content they’re already creating for social media promotion. Findvertising on Showfinder: because people want to watch not search. Everybody wins.

TV Time

We are currently live with Showfinder on the TV-Time app in UK and Sweden.

Foodfinder

There are thousands of recipe videos available online, but finding the right one can be a challenge. Foodfinder provides an intuitive way to flick through recipes and tag the ones you’re interested in, or select the one you’ll cook today. Some of these recipes will be from publishers, offering new ways to curate and engage their users. Others will be ads from brands who get to advertise where people are swiping through the content: Yes, No, Maybe, Seen. Findvertising on Foodfinder: because people want to cook not search. Everybody wins.

Travelfinder

Planning a trip can involve hours of trawling through videos and recommendations. But imagine if all of that content was curated into a swipeable catalogue that covered destinations, hotels and excursions. You can swipe through a huge range of content from travel operators, publishers and advertisers, selecting and sharing the most interesting and discarding the rest. Findvertising on Travelfinder: swipe, imagine and dream. Everybody wins.

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Publishers

If you’re a publisher we can embed our products in your websites and apps, enabling your editorial teams to present selections of content and ads that will drive engagement, repeat visits and revenue. Our products can help you engage users with your freshest content, and surface related content from deep in your archives, while creating new inventory for your ad sales team.

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Broadcasters

Showfinder is an invaluable addition to your websites and apps, and works on both mobile devices and big screens. It can be a feature that complements the rest of your navigation tools, or it can be a bold and intuitive front door that will delight younger audiences that are migrating to other services. And it’s a new way to monetise the time users spend finding, by creating fresh inventory for brands and content partners to promote their offers. We believe that this new revenue can add 5-10% of new revenue, which should go straight to the bottom line.

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Advertisers

Our products don’t have to be embedded in a website or app. They can also be stand-alone advertising units that can be served onto 3rd party sites. Imagine and ad that contained a swipeable selection of your content, appearing where your target user is researching. These ads are a complete funnel in a single format: from research through consider to buying, enabled by Yes/No/Maybe swiping within the ad. These ad units can be placed as a sponsorship with a publisher, or served via a programmatic ad network. Intuitive, relevant engagement with your target user.

For campaign inquiries contact us here.

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About

At Swipefinder we are obsessed with making finding a fun experience for the user and a lucrative ad revenue source for broadcasters, publishers and brands. We believe FIndvertising is a fundamentally new way of thinking about marketing, enabling ads that are joyful and helpful rather than disruptive or distracting.

We are an experienced team from digital advertising, branding, broadcasting and media sales. And we’re just getting started.